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Our story and mission worth to be shared.

To inspire individuals to aspire

Vegan free

Be'Ur is 100 per cent vegan, cruelty-free and a beauty brand. We use only pure natural ingredients while avoiding all animal-derived ingredients, alcohol and harsh chemicals.

Green beauty

We make natural products for your skin. We do not use any kind of artificial ingredients or fragrances to help you look and feel your best. Our products have been created for you, who have issues such as fine lines and age spots.

Made in Switzerland

We are proud to be the first to offer a unique anti-ageing skincare product from Switzerland. Now available in our signature high-end formulation, Back to Basic offers high performance at a highly affordable price.

Paroller Image
Paroller Image

From founder

Dear friends,


Be’Ur Natural Beauty GmbH is an Independent Natural Beauty Brand, a practical, nourishing, & natural skincare product which was founded in 2018. We believe in respecting our customers and helping them embrace the natural beauty of their skin. We work passionately to provide products that inspire and give individuals the confidence to be their most authentic selves. Our products are made from the finest ingredients, but we don’t just want them to look pretty under your makeup; our goal is for you to feel beautiful, inside and out.

Ruby Roth-Dante

Our Mission

“Our mission is to create a sustainable, but effective product that meets our customers’ essentials whilst also fitting their funding.”

Discover our products

Celebrate your unique appearance with unique natural beauty products. All made with love in Switzerland.

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Join our team

We are consistently looking for outstanding experts and will be glad to grow our squad with your talent. If your are interested, you can simply send us an email.

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